/Jaguar Ranks Second in JD Power Initial Quality
Jaguar ranks 2nd in JD Power Initial Quality Study
When you begin the search for a new luxury or performance car, what factors do you consider? Performance specs? New technology? Fuel efficiency? While those are all important considerations, it's also vital you research some of the reputable studies that have been conducted surrounding the quality of new vehicles. The JD Power Initial Quality Study is an especially useful resource for new car shoppers, as it looks at problems new owners have within 90 days of ownership.
Scores within the study are measured by the number of problems experienced per 100 vehicles (PP100), meaning lower scores reflect higher quality.
In the most recent study, Jaguar placed second among all automotive brands with a score of 87 PP100 — a figure well below the overall 116 PP100 score throughout the entire industry. Trailing only Porsche, Jaguar bested top competitors like Lexus, Audi, BMW, Cadillac and Acura.
Jaguar does technology right
Within the JD Power Initial Quality Study, there is a trend that indicates vehicles with new technologies tend to have higher problems within the first 90 days of ownership.
"Automakers are trying to give consumers the new features and technology they want without introducing additional quality problems into their vehicles," said David Sargent, vice president of global automotive at J.D. Power. "However, almost all automakers are struggling to do this flawlessly with some consumers indicating that the technology is hard to understand, difficult to use, or simply does not always work as designed."
Jaguar has overcome that tendency with superior quality assurance and testing to help ensure the technology in each model is fully functional, and more importantly, intuitive for the owner. Even with the introduction of the all-new Jaguar F-Type, the study shows Jaguar is among the most reliable brands for new car buyers. At Aristocrat Jaguar, we also have full customers support after purchase, so you can stop by our showroom and get step-by-step tutorials on any vehicle tech.
Get behind the wheel of a new Jaguar and find out why so many Jaguar buyers become loyal to the brand. As one of the top brands in the JD Power Initial Quality Study, Jaguar continues its reputation for excellence right here on the Aristocrat Jaguar lot.